chiori's posterous http://chiori.posterous.com Most recent posts at chiori's posterous posterous.com Sun, 21 Nov 2010 00:00:00 -0800 Does Google Gmail fear Facebook? http://chiori.posterous.com/does-google-gmail-fear-facebook http://chiori.posterous.com/does-google-gmail-fear-facebook
This week it was announced that Mark Zuckerberg's Facebook will be releasing a new messaging system. Not just the post-to-wall and face-chat I'm sure you're already using. This system will combine email, SMS, IM, Chat, and other forms of online communication...all in one box. Additionally an @facebook.com email addresses. (wooooo...I know you can't wait...).
"Starting from scratch" is what Mark Zuckerberg wants to do with todays' electronic communication. Today, consumers are practically living on facebook. They're uploading everything from the most insignificant blurb to some of their wildest fantasies, along with pictures, videos and contacts ect. New browsers like FLOCK.com are being launched to work entirely on the back of social networks like Facebook.

So the question is, should AOL, MYSPACE, YAHOO and GOOGLE be afraid?
The answer is...yes, yes, yes and no. I think the first three are already felling the pinch since Facebook arrived at the scene a couple years ago. Google, however, has already tried and failed with their own attempt at "reinventing personal email communication" with Google Wave. But they have a different business strategy than the other three which involves taking a very large market bite of Microsofts' ebusiness, among other things. Google has Google Apps going for it, which it has now expanded to include most of the company's products. This plays an important role in keeping businesses using Google and Gmail has always been a part of Google Apps.

Facebook is more consumer oriented and I don't think they'll be crossing into the business arena anytime soon. Mark Zuckerberg stated the company is all about consumers and focus is to be one of the most innovative companies on the planet. In the long run they will influence all types of applications for business which will ultimately converge to consumers.

It's no secret that businesses have been placing a great deal of emphasis on reaching Facebook users. I'm personally very interested in seeing the impact the new messaging system have on their marketing goals.Already I'm seeing businesses utilizing personal profiles to try and get into Facebook users' personal inbox. In the next 3 years I predict 30% of sales employees will be using social networks as a main business communication tool.

What do you think?

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Sat, 25 Sep 2010 00:00:00 -0700 Look out! The geek in the mail room just took over your Ad Agency. http://chiori.posterous.com/look-out-the-geek-in-the-mail-room-just-took http://chiori.posterous.com/look-out-the-geek-in-the-mail-room-just-took
Last week I went to a top ad agency to bid on a application project they needed to create for a large consumer client. The meeting was 3 hours long with three top executives. Ad guys (and gals) who wanted to make the proposed project as viral and interactive as possible. I found myself talking about new media for half the meeting since they wanted to learn as much as possible about it. Perhaps more than I had expected since I was there to talk about my presentation. They seemed thrilled. When I left the meeting I was completely drained. Felt beat up! What the heck just happened??

The next day I found out they went with someone else who in fact had proposed 4 times more for the same project? I'm sure you would assume -- and rightly so -- that they went with a large company or something. In fact, they went with a freelance guy like myself who also works in Los Angeles, does the same work quality, but just charged four times more more for the same project. Did his price tag make them trust him more? I was.... ecstatic.

Loosing out on a bid can happen, but that's not what made me surprisingly glad.
It dawned on me that the multi-billion dollar ad world...that swaggering world of luxury offices, overpaid marketing guru's and endless posturing... was coming down. Yes, just like the travel business, the music business, the banking business...basically anything the web can reconfigure. The three hour meeting I had was not about my bid at all, it was them trying to understand what the hell hit their industry!

During the meeting I remember being asked tons of new media questions. I found myself having to explain some of its features more in detail than normal since it was in relation to the product I was bidding on. I could hear myself thinking " Birdie you are such a geek..you're tech-talking yourself out of this bid!". The truth was that the agency was out of touch. The industry changed over night and they were scrambling to figure it out. Dare I say the ad world is starting to have a very tough time justifying its million Dollar invoices to clients.

So with search engine optimization, social media, aps, creative-suite5, cloud computing and a plithera of other ad marketing tools, the playing field for the ad industry has become open game to a new bread of brand engineers. Perhaps they best check the basement, since the mail room guy may know infintely more about new media than the gang upstairs.

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Thu, 17 Jun 2010 00:00:00 -0700 Flash vs HTML5 and the Open Web.. http://chiori.posterous.com/flash-vs-html5-and-the-open-web http://chiori.posterous.com/flash-vs-html5-and-the-open-web
Google will now push HTML5 to develop its web applications. Not sure if you've seen the new upload-file on your gmail account? The new html type feature makes it easy to instantly drag and drop files from your desktop to your email body. Its awesome stuff and standard on gmail for anyone using Chrome or Firefox. A lot of Google's new HTML5 features can be seen on Buzz and other apps.
Normally you would find these cool new features on the Google's Labs area (http://www.googlelabs.com/). This is evidence that Google and Apple have pressed full throttle to implementing HTML5 technology across the board leaving Flash a bit stranded. The recent presentation of the new iPad clearly underlines this "battle".

So do we need Flash's proprietary plugins? Are we not better using open source standards?
(Not that Apple offers any "open source" technology mind you -- which is kinda ironical.) Wasn't Flash around when Michael Jackson's Thriller premiered? Isn't flash what powers almost everything on the web from beloved Pandora.com to LiveJasmin.com? Where are all the neat swooshing pages and cool animated intros going to go? Talk about a massive redesign job worldwide..I have a feeling Adobe will suddenly become opensource or merge with a giant in need like Internet Explorer.

But I guess people don't care as long as it packaged nicely. Hey, cloud Computing and Web 2.0 are words that people know nothing about for the most part...yet it affects every single part of their daily lives. By the way, if you do not know what exactly HTML5, do not worry. We're all trying to figure it out as well.

In case you want to see some of HTML5's power check this Google experiment http://www.thewildernessdowntown.com/....(let your browser loose!)

What do you think?

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Mon, 18 Jan 2010 00:00:00 -0800 Why I love Freelancing http://chiori.posterous.com/why-i-love-freelancing http://chiori.posterous.com/why-i-love-freelancing
How do you wish to be known? A freelancer has his own individuality, his own name and a brand as how the world knows or will know him. A freelancer will never run out of his creativity. Unlike a regular employee, a freelancer cannot be a whiner as in a field where his work is his identity, there is no place for compromise.

Freedom is the greatest benefit in a freelance career. No waking up one day only to know you have been fired. You get to decide your own work schedules, even your own clients and the best workplace ...even if it is sitting on a beach in Barcelona and watching the waves hit the shores.

While you're sitting at the desk in the office are you actually getting any work done?
Or do you get clogged up with errands and silly company meetings...such a waste of time, I have never seen a productive office meeting...a good manager meets his team members one on one.

Working as a freelancer gives you the liberty to choose and work with the most talented people. This gives you a huge
opportunity to learn from other brilliant minds and pioneers.

In order to build a social rapport its very important to engage with people constantly. Online or offline. And you may never know when these connections may turn into business. As a freelancer you are the developer of your own brand.

Business tycoon or a freelancer, risk haunts every bit of any business. World crises and massive layoffs across the world? A freelancer is the first to rise the quickest by offering companies lower production cost. I see myself being on a small speed boat instead of a slow cargo boat.

Your attitude and the zeal to achieve the goal that counts the most. A freelancer chooses his job according to his own interest.

At the end whether you make a living or are lost in vast pools of freelancers, it is you who holds the sole responsibility of your success (or failure) and reap what you have sown.

Is this a gross generalization? Sure I have friends who are growing happily in large corp environments, were they just lucky to find the right company?
What do you think?

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http://files.posterous.com/user_profile_pics/414212/speedtest_12.16.jpg http://posterous.com/users/3tkfuaxeLQ6l albert deQuay chiori media albert deQuay